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8 tricks to achieve a lower bounce rate
August 12 2015

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A high bounce-rate is a telltale sign that your website has some issues when it comes to user-friendliness. So what is a bounce rate and how do you get a good one? According to Google, a bounce rate is the percentage of single-page sessions in which the person left your site from the entrance page without interaction. This may seem a little confusing at first, but basically, a better bounce rate is a lower bounce rate because this means people are sticking around on your website.

It’s important to understand that there are a number of factors that contribute to a high bounce rate, as to not be too discouraged about your websites number.

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For example, users might leave your site from the landing page because of the site’s design or usability issues, but could also leave the page if they found the information they needed and left your site.

There has been a lot of speculation recently on what makes a good bounce rate and it’s difficult for web developers to say, as there is no standard industry authority.

For a general rule of thumb, Avinash Kaushik, Google Analytics Guru says, “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (and above) is worrying.”

Most experts agree that an awful bounce rate is in the 80%-100% range. It’s very rare to see a site perform this badly, unless it’s strictly an informational site.

A bad bounce rate is 55%-80% and an average is 40%-20%, which most sites tend to fall into. A good bounce rate is 26%-40% and you are probably doing something very right if you fall in this range! An exceptional and rare bounce rate would be considered anywhere from 26%-0%. 

With this in mind, here are 8 simple ways to achieve a lower bounce rate:

1) Analyze specific data

As Google warns, a general site-wide bounce rate can give you inaccurate numbers because of the different marketing activities that run concurrently. Consider using your bounce rate as a traffic indicator for specific pages, such as your landing page.

2) Create a better landing page

A better landing page is the key to achieving a lower bounce rate. If your landing page is user friendly and aesthetically pleasing, users are more likely to stay on your site and interact with it.  

3) Load time

According to Kissmetrics, if your site takes more than 3 seconds to load, 40% of users will click away from it. It’s crucial that your site loads quickly, so skip the heavy advertisements and banners at this stage.

4) Improve site layout and navigation

Website navigation plays an important role in bounce rates. If the user can’t find what they are looking for quickly, then they will simply go to a different site. Navigation is also important because it leads directly to the content you want to market. 

5) Segmented information

As mentioned above, users rarely take the time to look for information, so you need to make your message or sales pitch clear. Headings, separated paragraphs, and easy-to-read content all help users consume information.

6) Be careful with hyperlinks

This may seem simple, but it makes a big difference and it can contribute to a high bounce rate. When using hyperlinks in your website content, make sure the links open in a different window. Directing people away from your website is very, very bad. 

7) Call to action

Offer a clear call to action at the bottom of every page. If you add a link at the end of your content, you have a much better chance of getting users to stay on your website. Adding a relevant content box also works!

8) User behavior

While it’s in your best interest to do all in your power to lower your bounce rate, you must acknowledge the fact that you can’t control the behavior of your users. It’s a challenge to know what your users are up to. For example, a user could come to your page, think it’s interesting and book mark it for later, then click away. This contributes to a high bounce rate, but it doesn’t mean your website and content is bad.

We hope that by following these 8 simple tricks, you will be well on your way to achieving a better bounce rate.

Don’t know where to start in re-developing your website? The experts at Atomic Motion can help! Visit our site here.

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