On April 21st, Google rolled out the latest version of the algorithm it uses to rank websites in the search engines. Referred to as “mobile-geddon” by skeptics, the new system favours what it deems to be mobile-friendly websites in its search results. While the change is still quite recent and is focused primarily on mobile, its implications are striking for any company that uses the search engine giant for web traffic and business leads.
The algorithm update comes as no surprise, as Google blogged about it in early February to give businesses two months to prepare. The reason for the update, Google cites, is because it estimates that over 60% of their searches come from mobile devices.
So what does this mean for your business and website? Considering Google’s dominance on the search engine scene – a staggering 67% market share – we’d recommend giving this relatively small update the undivided attention it deserves. Here are 4 things you need to know to help your business adapt to the new algorithm to maximize SEO business leads.
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1. Mobile-friendly screen sizes
One way that Google now decides if your website is mobile-friendly is if your site resizes to fit the screen of the device it’s being viewed on. Be sure that your site is mobile-friendly and responsive so that it adapts to different phone screens and your content is still easily searchable. Your website’s relevancy will remain the same when it is searched on a laptop or desktop.
Do you need your website updated or redesigned for mobile use? Atomic Motion can help. Contact us today!
2. Have a responsive website
Another way Google determines if your website is mobile-friendly is based on text size and if the links featured in your content are separated. If you have to zoom in on your phone when looking at your website, then it would not be considered mobile-friendly by Google’s standards.
3. Yes – content still matters
While this update certainly pushes companies to go mobile, you can rest assured that content is still an important factor in determining where you rank on Google’s page results. Google so much as stated that themselves:
“We still use a variety of signals to rank search results. The intent of the search query is still a very strong signal – so even if a page with high quality is not mobile friendly, it could still rank high if it has great content for the query.” Being mobile-friendly alone won’t save you!
4. Apps don’t always cut it
Many businesses think they don’t need to worry about their website’s mobile-friendliness because they already have a mobile app. While apps are a great for getting people engaged and reading content, this won’t make your business rank any higher when searched for on a smartphone. In order to find new potential customers to download that app in the first place, you need to be appear under terms your target market is search for on Google.
Although the smallest of changes to Google’s algorithm can have important implications for your business, it presents a great opportunity for savvy business owners to stay one step ahead of the competition. Not sure if your website is mobile-friendly? Find out here with this simple tool from Google. If not, contact us before your competition takes your hard-earned place in the search engines!